Influencers are becoming increasingly important across all industry and consumer segments. A summary of key beauty influencer activity has been provided for the last 31 days. The summary highlights live makeup videos are always a winner, particularly when makeup artists collaborate with singers and stars. It is important to stay tuned with up and coming influencers too, whilst they have a smaller follower count, they often have a highly engaged audience who retweet their content. The beauty influencer network continues to grow and it's important for companies to research their influencer network to ensure opportunities can be explored.
From the period of 05/08/20 to 05/09/20 - 267 influencers and 400 topics covered the Beauty category across Twitter and blogs. Below are the key statistics for this period.
Top 15 Influencers in the Beauty Category over the last 31 days (05/08/20 to 05/09/20)
In total there were 1,533 tweets, 60,757 retweets, 427 mentions and 69,375 likes with 155 articles posted.
Most re-tweeted tweets over the past 31 days (05/08/20 to 05/09/20)
The most popular retweet was makeup artist James Charles collaboration with Doja Cat 'Doing Doja Cat's Makeup.'
A selection of the most re-tweeted tweets over the past 31 days (05/08/20 to 05/09/20)
Dave Lackie, Jeffree Star and James Charles achieved the highest retweets and likes.
Most recent tweets to date - 05/09/20
Below are a selection of the most recent tweets to date.
Influencers achieving the highest retweets over the past 31 days (05/08/20 to 05/09/20)
The data analysis shows Sandra, Lima and Isabelle Kate were bloggers who achieved the highest retweet count. Albeit, their followers are lower than the larger beauty bloggers who have 250,000 + followers, these up and coming bloggers achieved the highest retweet count, showing their audiences liked their content and shared through retweets.
Credit Source: Warwick Business School Alumni Research Tools, MarketLine, Beauty Influencer Network Conducted by Sunaina Patel
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