The report has been run from 1st September 2020 to 16th September 2020 and includes information and analysis on the top influencers, posts, hashtags across blogs and Twitter. In summary Dave Lackie, Jeffree Star and James Charles are the most popular and high profile influencers. April Coleman and Hannah-Ween have been ranked 2 and 3 and influencers to watch. Another beauty influencer to watch is Sarah Berryman. The most popular companies mentioned include Sephora, Nordstrom, Huda Beauty, Harrods, Debenhams and the Estee Lauder company. The trending hashtags include #Bbloggers, #Beauty, #Skincare, #Bloggerstribe.
Top 100 Beauty Influencers - Dave Lackie, April Coleman and Hannah-Ween have been ranked the top beauty influencers in September.
Beauty Influencer Engagement Statistics - 50% of the top 12 beauty influencers are based in the United Kingdom, with the remainder from the US and Canada. Sarah Berryman is an up and coming beauty influencer with 11,000 + followers and has achieved 3,800 retweets during the period (1st September to 16th September).
The most popular retweet - James Charles continues to be one of the most popular influencers on Twitter and social media. His most recent post 'DMing Celebrities To Pick My Makeup is now LIVE!' generated 8,231 likes. This was amplified across all his social media channels. Jeffree Star wrote an emotive tweet which has been liked 15,677 times.
Dave Lackie continues to dominate the Twitter space promoting key make up give aways.
The Company Keyword Word Cloud shows Sephora and Nordstom were the most mentioned companies. Huda Beauty, Harrods, Debenhams, The Estee Lauder brands are also popular keywords.
The most popular hashtags are #Bbloggers, #Beauty, #Skincare, #Bloggerstribe. Niche hastags are also trending.
The most popular trends include makeup, skin care, lipstick and mascara.
Credit Source: A range of Warwick Business School Alumni Research Data conducted by Sunaina Patel
No comments:
Post a Comment