Should automotive companies transfer sales to the internet through the use of a live expert? In some sectors such as automotive this is a fledgling trend but other sectors are already moving sales online through showrooms. Take Samsung for example, they have launched an Live Expert Virtual Assistant which is a one way video call. You can speak to a live expert who will take you around and show you products and answer your questions.
The fear of infection is causing people to avoid public places and they feel safest at home. In the car industry tools are already available to enable the conclusion of online car purchases as important information on a model can be found on the internet, watching video tests or comparing different cars with each other through modern applications and visualization tools. This enables dealers to make cost savings, for dealers instead of launching another showroom launching an online car sales platform enables a reduction in expenses by 30-50%.
However, experiencing the car in real time with a real person through virtual video calls could be a strategy the automotive industry could adopt from technology companies such as Samsung. Additionally, they may see an increase in families and vulnerable people isolating visiting the showroom, so this could be an opportunity to engage a wider audience base too.
Examples below of screenshots from the Samsung website showing Samsung Live Expert and the video call facilities which have been rolled out to engage customers and give them the option to visit stores online and speak to a real person.
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