Innocent has been named the top social brand in Headstream's Social Brands 100 report, which was released yesterday (May 29th).
The report uses data collected from Facebook, Twitter, Foursquare and other social networks.
The ranking was based on the brand's ability to built effective customer relationships and to actively listen to consumers through social media.
Innocent was one of 300 brands nominated by the public via Twitter in January.
In second place was Starbucks, while GiffGaff was third. Cancer Research UK, British Red Cross and ARKive complete the top five.
The report found that charities and non-profit organisations are starting to make the most of social media as they account for 25 per cent of the top 100 social brands.
It was also discovered that 49 per cent of the brands included in the ranking have signed up to Google+ in the ten months since it launched.
The same percentage have pages on upcoming social media site Pinterest.
In terms of social media engagement, retailer New Look is the top brand, according to Stickyeyes, as the firm's friends like its comments and share its content with online friends.
The ranking was based on the brand's ability to built effective customer relationships and to actively listen to consumers through social media.
Innocent was one of 300 brands nominated by the public via Twitter in January.
In second place was Starbucks, while GiffGaff was third. Cancer Research UK, British Red Cross and ARKive complete the top five.
The report found that charities and non-profit organisations are starting to make the most of social media as they account for 25 per cent of the top 100 social brands.
It was also discovered that 49 per cent of the brands included in the ranking have signed up to Google+ in the ten months since it launched.
The same percentage have pages on upcoming social media site Pinterest.
In terms of social media engagement, retailer New Look is the top brand, according to Stickyeyes, as the firm's friends like its comments and share its content with online friends.
Sophia Amin, Director of Marketing and Communications at the IAB was one of the Social Brands 100 judges. She comments: "The social sphere is so active and diverse, it can be hard to keep track of who is doing what and doing it well. The Social Brands 100 Index is a really useful barometer and also brings to light some lesser known contenders making waves in this space."
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