Facebook is launching an Exchange service, which will enable marketers to bid for online advertising in real-time across the web.
The service will also allow marketers to reach specific types of people based on their browsing history, including what they look at on third-party websites, on the social network itself.
Cookies will be employed in creating 'retargeted' online ads on Facebook, which internet users now have the option of opting out of.
Company spokeswoman Annie Ta told Bloomberg: "Prices will be based on the cost per thousand viewers and spots will be sold via third-party technology partners."
Facebook Exchange is expected to be rolled out within weeks, she added.
This is just one of the ways in which the social media site has tried to expand its presence in the online advertising sector in recent weeks.
On May 29th, Facebook launched a scheme offering up to £60 worth of free ad credits to around 500,000 small companies in the UK.
Cookies will be employed in creating 'retargeted' online ads on Facebook, which internet users now have the option of opting out of.
Company spokeswoman Annie Ta told Bloomberg: "Prices will be based on the cost per thousand viewers and spots will be sold via third-party technology partners."
Facebook Exchange is expected to be rolled out within weeks, she added.
This is just one of the ways in which the social media site has tried to expand its presence in the online advertising sector in recent weeks.
On May 29th, Facebook launched a scheme offering up to £60 worth of free ad credits to around 500,000 small companies in the UK.
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