Today's blog will cover trending topics which have been arising across the Advertising Industry.
Instagram now allows you to use Video in Carousel Ads, the company has revealed carousel ads on its photo-sharing app will now support use of videos and it hopes this will create “a richer storytelling experience.”, advertisers can have carousel ads entirely made up of videos, photos, or a mixture of the two formats. see the latest here from Venturebeat
Find out the leading brands buying into Snapchat as presented by Adweek. Leading the way are Activewear brands like Nike. In the UK today we see the Crunchie Snapchat filter with the sound bite 'Give Me Crunch' making waves.
This brings me onto our next topic, should we be worried about facial recognition technology, from Facebook tagging to Snapchat lens filters and MSQRD who are joining Facebook. Is it possible that these companies are using this data for other purposes, and without consent? Curious? See what this Mashable video has to say.
Mobile is a hot topic, we know Google redesigns mobile adwords and adds in some programmatic ad features. This week we also see Facebook axe its desktop exchange in favor for mobile advertising. Facebook says consumer usage has primarily moved to mobile and that products such as Dynamic Ads for Carousel, video campaigns and custom audiences have mobile re-targeting features that are not supported by exchange.
Facebook is also busy focusing on Virtual Reality and has created a London based oculus virtual reality team as reported by The Drum. The office will be the first European VR base for the social giant, which bought Oculus for $2bn back in 2014.
Digital is taking precedence in Manchester. The report released by The Digital Powerhouse found that the digital sector is fueling the growth in the North's economy. We know Manchester now has a world class digital marketing cluster, we have seen Havas Media and MEC having a strong hold over the North. HealthTech is strong for Leeds and Liverpool is building a reputation for expertise in the IoT.
The IAB are set on delivering best practice across Content and Native and looking to launch a green paper. With the explosion of content-based and native advertising in recent years, the breadth of what the term ‘content’ now covers —formats, platforms, message and strategy—and almost every brand now looking to have a digital content strategy (over a quarter of all display advertiser spend now goes on Content & Native (inc. in-feed)—£776m) it comes as no surprise that measurement is such a hot topic. The next event will be 31st May and you can book your tickets here.
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