This isn't a blog about the German Stock Exchange. It's about an audio platform on the market known as the Digital Audio Exchange which is gaining traction with my clients.
With digital marketing it's about continually testing, learning and optimizing. There are always new platforms on the market and as representatives of our clients we have to make a decision on which are the best ones to choose.
Did you know 17 million people stream audio every week, morning, noon and night? DAX is the first digital audio advertising platform that gives access to music moments that matter to consumers.
The access to audience data is phenomenal with over 70 segments that can be bought directly or programmatically and if this doesn't suit a clients need then custom segments can be made.
The platform reaches over 140 publishers including Global's digital brands such as Capital and Radio X, plus the likes of Ministry of Sound, Absolute, Musicovery, Rdio, AudioBoom and Bauer's Absolute Radio Network.
The first tests are underway I look forward to the verdict on this platform soon.
Sources: thisisdax.com, thedrum.com
1 comment:
So great work for informing us of the possibilities and following a certain path.
I really appreciate your hard work an giving us some information and inspiring others to follow.
Thanks so much.
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