Zara, the fashion chain is introducing augmented reality displays on April 18th. This is already being promoted on Instagram with the app being available from 12th April.
Clothing retailers are investing in product demonstrations and store-specific content to attract customers in their twenties and early thirties, whose increasing use of online players has ravaged bricks-and-mortar retail chains in recent years.
Clothing retailers are investing in product demonstrations and store-specific content to attract customers in their twenties and early thirties, whose increasing use of online players has ravaged bricks-and-mortar retail chains in recent years.
Zara's Instagram ad shows models wearing selected looks from its ranges when a mobile phone is held up to a sensor within the store or designated shop windows, with customers able to click through to buy the clothes.
"It is now very rare in the physical stores-based part of the retail sector to find companies not disrupted by online," Anne Critchlow, of Societe Generale, said in a recent note.
H&M is also investing in technology for enhanced customer engagement, it said during an investors' day in February. Zara's augmented reality displays will be introduced in 120 stores worldwide from April.
Will the augmented reality app increase store visitations and excite the users to engage with packages delivered to them? I'm looking forward to testing the experience out myself once it launches.
Sources: Reuters and Instagram
