Tuesday, August 9, 2011
Friday, August 5, 2011
Citroen launches Telegraph-produced integrated campaign | News | New Media Age
Pushing creative Technology boundaries, some of you may already be hooked on Citroens highly addictive on-line and mobile game; DS4SEEKERS – The UK’s biggest game of Hide & Seek! If not the next wave is due in September so watch out. The game has helped the Citroen UK Facebook page get to 36,934 fans. This shows the power of a cross platform game utilising Google API technology across Facebook and Mobile.
To support the campaign, which included TV, press, Seeding strategy, PR and interactive OOH, we are also doing a cross media partnership with The Telegraph.
In keeping with Citroen’s ‘creative technology’ tagline and the ‘Non Conformist’ positioning of the New DS4, the Telegraph teamed up with leading ‘non-conformists’ in other fields, from free-runners to digital artists to produce a series of 4 films and advertorials to appear on their website, mobile site (using Telegraph Go Digi-Mark mobile technology in print) and in Saturday’s Telegraph Magazine.
Look out for tomorrow’s feature in the Weekend Magazine featuring Brazilian drumming collective Eri Okan or watch their film here. Art and Fashion features are coming up...
Check out the URL and read more on NMA.
http://www.telegraph.co.uk/sponsored/motoring/citroen-ds4/
Citroen launches Telegraph-produced integrated campaign | News | New Media Age
To support the campaign, which included TV, press, Seeding strategy, PR and interactive OOH, we are also doing a cross media partnership with The Telegraph.
In keeping with Citroen’s ‘creative technology’ tagline and the ‘Non Conformist’ positioning of the New DS4, the Telegraph teamed up with leading ‘non-conformists’ in other fields, from free-runners to digital artists to produce a series of 4 films and advertorials to appear on their website, mobile site (using Telegraph Go Digi-Mark mobile technology in print) and in Saturday’s Telegraph Magazine.
Look out for tomorrow’s feature in the Weekend Magazine featuring Brazilian drumming collective Eri Okan or watch their film here. Art and Fashion features are coming up...
Check out the URL and read more on NMA.
http://www.telegraph.co.uk/sponsored/motoring/citroen-ds4/
Citroen launches Telegraph-produced integrated campaign | News | New Media Age
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