Tuesday, December 13, 2011

No Bull Shit Marketing: What marketers say about working online: McKinsey ...

No Bull Shit Marketing: What marketers say about working online: McKinsey ...: Mckinsey released their global survey results, I'm gonna share with you some excerpts: The online survey was in the field from ...

Tuesday, October 4, 2011

Vodafone Germany's Augmented Reality Ap - Buffer Monsters

Check out this really cool augmented reality application which Vodafone Germany produced.

Tuesday, September 20, 2011

Sonar - Mobile, Local, Connection Technology - New

What is Sonar?
Sonar is a mobile application that uncovers the hidden connections you share with people nearby. Sonar bottles the 1000s of connections that you miss every day- friends, friends of friends, fellow alumni, likeminded strangers- and put them in the palm of your hand. Sonar helps you use the information you share about yourself online to connect with the person sitting next to you.

For me this maybe too personalised and there maybe safety concerns, however from a professional networking point of view this is very interesting technology.



Wednesday, September 14, 2011

Alcohol Awareness Campaign from Scandinavia - Interactive Video

This is an amazing and thought provoking piece of creative. It shows two scenarios, one demonstrating how people behave when they are sober, you can hover over the person and it shows them in the same situation drunk.

It's a great piece, enjoy!

http://www.byturen.com/?r=facebook

Intel and Google in Android chip-making partnership

Chipmaker Intel has set up a development partnership with internet giant Google to improve its mobile phone and tablet processors that run on the Android system.

The move is aimed at giving Intel greater access to one of the industry's fastest-growing segments.

Intel is the world's biggest chipmaker in the computer and server market.

However, it has not been as successful when trying to create smaller, more power-efficient chips.

'First-class citizen'
Demand for mobile phone and tablet computers has been on the increase, and Google has been pushing its Android operating system, tying up with manufacturers.

Android has become the world's leading operating system for smartphones.

Intel, though, has faced stiff competition from UK rival ARM Holdings, which has managed to produce chips that are better suited to the smaller, more portable devices.

Analysts said that the partnership would help Intel increase its foothold in the Android market.

"It's really about Google saying that Intel is going to be a first-class citizen in the Android ecosystem," said David Kanter of Real World Technologies.



http://www.bbc.co.uk/news/mobile/business-14877146?SThisFB

Friday, August 5, 2011

Citroen launches Telegraph-produced integrated campaign | News | New Media Age

Pushing creative Technology boundaries, some of you may already be hooked on Citroens highly addictive on-line and mobile game; DS4SEEKERS – The UK’s biggest game of Hide & Seek! If not the next wave is due in September so watch out. The game has helped the Citroen UK Facebook page get to 36,934 fans. This shows the power of a cross platform game utilising Google API technology across Facebook and Mobile.

To support the campaign, which included TV, press, Seeding strategy, PR and interactive OOH, we are also doing a cross media partnership with The Telegraph.

In keeping with Citroen’s ‘creative technology’ tagline and the ‘Non Conformist’ positioning of the New DS4, the Telegraph teamed up with leading ‘non-conformists’ in other fields, from free-runners to digital artists to produce a series of 4 films and advertorials to appear on their website, mobile site (using Telegraph Go Digi-Mark mobile technology in print) and in Saturday’s Telegraph Magazine.

Look out for tomorrow’s feature in the Weekend Magazine featuring Brazilian drumming collective Eri Okan or watch their film here. Art and Fashion features are coming up...

Check out the URL and read more on NMA.

http://www.telegraph.co.uk/sponsored/motoring/citroen-ds4/

Citroen launches Telegraph-produced integrated campaign | News | New Media Age