Friday, July 31, 2009

Chris Anderson launches 'Free' to UK media industry

The Long Tail author Chris Anderson launched his new book Free to the UK media industry on 3rd July at London's Royal College of Physicians.

















After giving the introductory speech outlining the thinking behind his new book, Anderson, also editor-in-chief of Wired magazine US, pitted his wits against some of the UK's leading media practitioners in a Q&A session.

Joining Anderson on the panel were representatives of the free media world: Paul Brown, managing director of Spotify UK, Stefano Hatfield, editor of thelondonpaper, and Rory Sutherland, vice-chairman of Ogilvy Group UK and president of the IPA.

The panel, chaired by Haymarket Brand Media's Caroline Marshall, fielded questions from the audience on the winners and losers of the free economy and the effect the "radical price point of zero" will have on the media world.

The event was run in association with Media Week, Random House and thelondonpaper.

You can download the book from MediaWeek available until 14th August for FREE!

Thursday, July 16, 2009

Jacek Utko designs to save newspapers

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

About Jacek Utko
Could good design save the newspaper -- at least for now? Jacek Utko thinks so -- and his lively, engaging designs for European papers prove that it works.