Yes Google is now a mobile phone manufacturer? The Android is due to launch next month and will compete with the likes of Apples iPhone and the Blackberry - watch out!!!
'Google phone' shown at conference
By Jack Riley
Wednesday, 17 September 2008
A Google executive gave a sneak preview of the company's new mobile phone yesterday at a developer's conference in London.
Attendees were shown the handset as part of a presentation on Android, the new operating system the company has developed esecially for the mobile platform. Identifying marks on the phone were reportedly covered up, and Google has since refused to confirm that it was in fact a demonstration version of the product to be released imminently. The handset is believed to be manufactured by HTC, and provisionally called "Dream".
The phone is expected to be formally announced at a joint press conference held by Google and T Mobile in New York next Tuesday. The UK release date is speculated to be sometime next month, and handset manufaturer HTC hopes to ship 600,000-700,000 units this year worldwide.
The operating system is open source, allowing developers to create their own software for the phone. The handset has a slide-out keyboard, and features such as the inbuilt accelerometer and global positioning system will put it in direct competition with Apple's iPhone in the run-up to Christmas.
Friday, September 19, 2008
Tuesday, September 2, 2008
Burlesque star Dita Von Teese in Wonderbra Campaign
Burlesque star Dita Von Teese in Wonderbra ad
by Staff Marketing 02-Sep-08, 09:00
LONDON - Wonderbra is launching a marketing campaign starring model and burlesque star Dita Von Teese in a bid to make the brand more aspirational.
The campaign includes an online film, point-of-sale material and blogs. The film, called 'Science of sexy', launches on 15 September, while the retail element of the campaign will break a week later. A teaser campaign is on YouTube.
Last year the lingerie brand created a spoof viral campaign in which a woman in a Wonderbra plays the drums, copying Cadbury's 'Gorilla' ad campaign. In its recent 'puppies and jugs' activity, Wonderbra asked 1000 women to pose for photos, which it then used to compose a mosaic billboard.
by Staff Marketing 02-Sep-08, 09:00
LONDON - Wonderbra is launching a marketing campaign starring model and burlesque star Dita Von Teese in a bid to make the brand more aspirational.
The campaign includes an online film, point-of-sale material and blogs. The film, called 'Science of sexy', launches on 15 September, while the retail element of the campaign will break a week later. A teaser campaign is on YouTube.
Last year the lingerie brand created a spoof viral campaign in which a woman in a Wonderbra plays the drums, copying Cadbury's 'Gorilla' ad campaign. In its recent 'puppies and jugs' activity, Wonderbra asked 1000 women to pose for photos, which it then used to compose a mosaic billboard.
Monday, September 1, 2008
Kevin Kelly - Predicting The Next 5000 Days of the Web
Kevin Kelly has been publisher of the Whole Earth Review, exec editor at WIRED, founder of visionary nonprofits, and writer on biology and business and "cool tools." He's admired for his new perspectives on technology and its relevance to history, biology and religion.
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