Clear Channel Outdoor will launch a dedicated in-bar network of purpose built digital poster sites nationally, later this year.

Socialite will be the largest network of high quality 40" portrait screens.

The screens will be positioned in the busiest part of the main bar area, therefore offering high dwell time.

Campaigns can be highly targeted by day part, area or landlord survey information.

Campaigns can be static, animated, full motion and real-time content
Advertisers can opt from 5 to 150 second ad length within 15 minute loop.

Contact
Cennydd Roberts
020 7478 2934
cennydd.roberts@clearchannel.co.uk

Trident Campaign - Gun Crime can 'rip' Families Apart

A THOUGHT-PROVOKING NEW ADVERTISING CAMPAIGN that shows how gun-crime can 'rip' families apart has been launched by Commander Cressida Dick, the new head of the Met's Operation Trident.

The Trident advertising campaign, which encourages people with information about the perpetrators of gun crime to come forward, will target five London boroughs: Brent, Hackney, Haringey, Lambeth and Southwark where gun crime is particularly prevalent.

Commander Dick said: "Gun crime is a very serious problem for all Londoners. Trident officers have investigated over 100 different shootings so far this year - this means that more than 100 families and numerous other individuals have been affected."

"Every time there is a shooting at least one family is affected. This means that many peoples' lives, especially those of the victim's family, are changed forever. Over time these negative effects can be catastrophic, both individually for the people involved, but also collectively for the long-term strength of communities."

Lee Jasper, Chair of the Trident Independent Advisory Group, welcomed the campaign and said: "Gun violence has a devastating effect on communities and families in particular. This advertising campaign, produced in partnership with the Independent Advisory Group representing London's black communities, emphasises the impact of gun violence for normal everyday people. It gives a message that people can do something positive by providing information to Operation Trident and that communities who support each other in this way can, and will, change things for the better."

Reverend Ivelaw Bowman from the Independent Advisory Group said: "Trident is currently the best hope we have of solving gun violence and community support is vital in continuing the success which has already been achieved."

Commander Dick added: "By perpetuating violence, the gunmen are prejudicing the futures of children from these communities. A vicious cycle is created, with children growing up in an environment where gun violence is all too common. The families of gunmen are also changed irreparably and that is why I am particularly appealing for mothers, girlfriends or any other community members with information which could help, to contact Operation Trident or, if they want to remain anonymous, call Crimestoppers on 0800 555 111."

The new campaign features a radio presence, street posters, posters in hairdressers, and partnerships with a range of music titles.

Media Execution

The Metropolitan Police Service used communications to tackle black community gun crime in London. Working together, MCBD and MediaCom developed a three-year strategy for engaging streetwise black males, aged 14-24, in selected London boroughs. Using the rallying cry "Stop the guns", communications dramatised the devastating effects of gun crime, encouraged people to come forward with information and challenged the glamorous imagery surrounding guns. Creative media was central to the strategy, incorporating everything from petrol pumps to a music video. As a result of all this activity, calls with intelligence on gun crime were boosted by 86% and hundreds of thousands of young people were engaged with the campaign. Overall, there has been a sea-change in community attitudes, helping reduce gun crime in London by 15% since the campaign began








http://www.stoptheguns.org/

2007 IPA Effectiveness Award Winners

Cadbury 'Gorilla' 2008 Cannes Lion Grand Prix Winner

And A Glass and a Half Productions is BACK with their 90 sec trailers aired again on September 5th 2008! Pure Brilliance!






Check out the website too!

http://www.aglassandahalffullproductions.com/

The concerns of a nervous client are all absolutely valid. There is no reason for a gorilla to play the drums. The ad tells you nothing about Dairy Milk. Yet, ultimately, it doesn't matter. "Gorilla" is one of those once-in-a-blue-moon pieces that, despite all rational evidence to the contrary, is set to return the tracking results that most planners could only dream of.

By the end of October, value sales of Dairy Milk had already shot up 7 per cent. Weekly sales were up 9 per cent year on year during the period "gorilla" was on air, and the ad has already received the highest recognition scores ever recorded by Hall & Partners.

So much of this ad's success lies in its smart execution. No massive production budget. No multi-location shoot. Instead, some delicate touches from Fallon helped along by some smart placement from Starcom Media and intuitive PR from Sputnik.

Posing as a real film production company, A Glass and a Half Full Productions featured a pre-ad teaser campaign in TV listings that resembled a film. The Glass and a Half Full Productions website ensured a long-term dialogue with fans was sustained. Meanwhile, 90-second slots during the Big Brother Final and Rugby World Cup matches gave the ad authority.

TV showed it could still flex its muscles. The ad captured the nation's imagination and a surge of interest followed. All of which was manna to a company that had been having a pretty dismal time of it.

For until now, Cadbury had been at the centre of a number of media firestorms. In June 2006, a series of salmonella scares had resulted in more than one million bars of chocolate (including Dairy Milk) being removed from shelves.

Last February, its £10 million launch of the US chewing-gum Trident had been mired in controversy after an ad by JWT featuring an Afro-Caribbean poet was deemed racially offensive and rapped by the Advertising Standards Authority. Then, in June this year, news that Cadbury Schweppes was to announce a £300 million cost-cutting exercise was another tough headline for the company.

Suddenly, barely three months later, and through "gorilla", Cadbury was generating positive headlines again. Cuts from across the nationals, trade press, lads' mags and radio praised and discussed the whys and wherefores of the gorilla and it became a talisman for England's Rugby World Cup campaign with some cultural critics even comparing it to Dadaism - a counter-cultural piece of work going against the form of its period.

So it's not a campaign in the traditional sense. But if one piece of creative work is so spectacular that it can breathe new life into television, creating its own multimedia campaign on the fly, then Fallon and Cadbury deserve even more credit. Advertising has broken through and brought Cadbury back into the national psyche. It's different, it's exciting, it's fun, it worked. Sod the traditionalists. This is what 21st-century advertising should aspire to.