Yes Google is now a mobile phone manufacturer? The Android is due to launch next month and will compete with the likes of Apples iPhone and the Blackberry - watch out!!!
'Google phone' shown at conference
By Jack Riley
Wednesday, 17 September 2008
A Google executive gave a sneak preview of the company's new mobile phone yesterday at a developer's conference in London.
Attendees were shown the handset as part of a presentation on Android, the new operating system the company has developed esecially for the mobile platform. Identifying marks on the phone were reportedly covered up, and Google has since refused to confirm that it was in fact a demonstration version of the product to be released imminently. The handset is believed to be manufactured by HTC, and provisionally called "Dream".
The phone is expected to be formally announced at a joint press conference held by Google and T Mobile in New York next Tuesday. The UK release date is speculated to be sometime next month, and handset manufaturer HTC hopes to ship 600,000-700,000 units this year worldwide.
The operating system is open source, allowing developers to create their own software for the phone. The handset has a slide-out keyboard, and features such as the inbuilt accelerometer and global positioning system will put it in direct competition with Apple's iPhone in the run-up to Christmas.
Friday, September 19, 2008
Tuesday, September 2, 2008
Burlesque star Dita Von Teese in Wonderbra Campaign
Burlesque star Dita Von Teese in Wonderbra ad
by Staff Marketing 02-Sep-08, 09:00
LONDON - Wonderbra is launching a marketing campaign starring model and burlesque star Dita Von Teese in a bid to make the brand more aspirational.
The campaign includes an online film, point-of-sale material and blogs. The film, called 'Science of sexy', launches on 15 September, while the retail element of the campaign will break a week later. A teaser campaign is on YouTube.
Last year the lingerie brand created a spoof viral campaign in which a woman in a Wonderbra plays the drums, copying Cadbury's 'Gorilla' ad campaign. In its recent 'puppies and jugs' activity, Wonderbra asked 1000 women to pose for photos, which it then used to compose a mosaic billboard.
by Staff Marketing 02-Sep-08, 09:00
LONDON - Wonderbra is launching a marketing campaign starring model and burlesque star Dita Von Teese in a bid to make the brand more aspirational.
The campaign includes an online film, point-of-sale material and blogs. The film, called 'Science of sexy', launches on 15 September, while the retail element of the campaign will break a week later. A teaser campaign is on YouTube.
Last year the lingerie brand created a spoof viral campaign in which a woman in a Wonderbra plays the drums, copying Cadbury's 'Gorilla' ad campaign. In its recent 'puppies and jugs' activity, Wonderbra asked 1000 women to pose for photos, which it then used to compose a mosaic billboard.
Monday, September 1, 2008
Kevin Kelly - Predicting The Next 5000 Days of the Web
Kevin Kelly has been publisher of the Whole Earth Review, exec editor at WIRED, founder of visionary nonprofits, and writer on biology and business and "cool tools." He's admired for his new perspectives on technology and its relevance to history, biology and religion.
Sunday, August 31, 2008
Clear Channel Outdoor will launch a dedicated in-bar network of purpose built digital poster sites nationally, later this year.
Socialite will be the largest network of high quality 40" portrait screens.
The screens will be positioned in the busiest part of the main bar area, therefore offering high dwell time.
Campaigns can be highly targeted by day part, area or landlord survey information.
Campaigns can be static, animated, full motion and real-time content
Advertisers can opt from 5 to 150 second ad length within 15 minute loop.
Contact
Cennydd Roberts
020 7478 2934
cennydd.roberts@clearchannel.co.uk
Trident Campaign - Gun Crime can 'rip' Families Apart
A THOUGHT-PROVOKING NEW ADVERTISING CAMPAIGN that shows how gun-crime can 'rip' families apart has been launched by Commander Cressida Dick, the new head of the Met's Operation Trident.
The Trident advertising campaign, which encourages people with information about the perpetrators of gun crime to come forward, will target five London boroughs: Brent, Hackney, Haringey, Lambeth and Southwark where gun crime is particularly prevalent.
Commander Dick said: "Gun crime is a very serious problem for all Londoners. Trident officers have investigated over 100 different shootings so far this year - this means that more than 100 families and numerous other individuals have been affected."
"Every time there is a shooting at least one family is affected. This means that many peoples' lives, especially those of the victim's family, are changed forever. Over time these negative effects can be catastrophic, both individually for the people involved, but also collectively for the long-term strength of communities."
Lee Jasper, Chair of the Trident Independent Advisory Group, welcomed the campaign and said: "Gun violence has a devastating effect on communities and families in particular. This advertising campaign, produced in partnership with the Independent Advisory Group representing London's black communities, emphasises the impact of gun violence for normal everyday people. It gives a message that people can do something positive by providing information to Operation Trident and that communities who support each other in this way can, and will, change things for the better."
Reverend Ivelaw Bowman from the Independent Advisory Group said: "Trident is currently the best hope we have of solving gun violence and community support is vital in continuing the success which has already been achieved."
Commander Dick added: "By perpetuating violence, the gunmen are prejudicing the futures of children from these communities. A vicious cycle is created, with children growing up in an environment where gun violence is all too common. The families of gunmen are also changed irreparably and that is why I am particularly appealing for mothers, girlfriends or any other community members with information which could help, to contact Operation Trident or, if they want to remain anonymous, call Crimestoppers on 0800 555 111."
The new campaign features a radio presence, street posters, posters in hairdressers, and partnerships with a range of music titles.
Media Execution
The Metropolitan Police Service used communications to tackle black community gun crime in London. Working together, MCBD and MediaCom developed a three-year strategy for engaging streetwise black males, aged 14-24, in selected London boroughs. Using the rallying cry "Stop the guns", communications dramatised the devastating effects of gun crime, encouraged people to come forward with information and challenged the glamorous imagery surrounding guns. Creative media was central to the strategy, incorporating everything from petrol pumps to a music video. As a result of all this activity, calls with intelligence on gun crime were boosted by 86% and hundreds of thousands of young people were engaged with the campaign. Overall, there has been a sea-change in community attitudes, helping reduce gun crime in London by 15% since the campaign began
http://www.stoptheguns.org/
2007 IPA Effectiveness Award Winners
The Trident advertising campaign, which encourages people with information about the perpetrators of gun crime to come forward, will target five London boroughs: Brent, Hackney, Haringey, Lambeth and Southwark where gun crime is particularly prevalent.
Commander Dick said: "Gun crime is a very serious problem for all Londoners. Trident officers have investigated over 100 different shootings so far this year - this means that more than 100 families and numerous other individuals have been affected."
"Every time there is a shooting at least one family is affected. This means that many peoples' lives, especially those of the victim's family, are changed forever. Over time these negative effects can be catastrophic, both individually for the people involved, but also collectively for the long-term strength of communities."
Lee Jasper, Chair of the Trident Independent Advisory Group, welcomed the campaign and said: "Gun violence has a devastating effect on communities and families in particular. This advertising campaign, produced in partnership with the Independent Advisory Group representing London's black communities, emphasises the impact of gun violence for normal everyday people. It gives a message that people can do something positive by providing information to Operation Trident and that communities who support each other in this way can, and will, change things for the better."
Reverend Ivelaw Bowman from the Independent Advisory Group said: "Trident is currently the best hope we have of solving gun violence and community support is vital in continuing the success which has already been achieved."
Commander Dick added: "By perpetuating violence, the gunmen are prejudicing the futures of children from these communities. A vicious cycle is created, with children growing up in an environment where gun violence is all too common. The families of gunmen are also changed irreparably and that is why I am particularly appealing for mothers, girlfriends or any other community members with information which could help, to contact Operation Trident or, if they want to remain anonymous, call Crimestoppers on 0800 555 111."
The new campaign features a radio presence, street posters, posters in hairdressers, and partnerships with a range of music titles.
Media Execution
The Metropolitan Police Service used communications to tackle black community gun crime in London. Working together, MCBD and MediaCom developed a three-year strategy for engaging streetwise black males, aged 14-24, in selected London boroughs. Using the rallying cry "Stop the guns", communications dramatised the devastating effects of gun crime, encouraged people to come forward with information and challenged the glamorous imagery surrounding guns. Creative media was central to the strategy, incorporating everything from petrol pumps to a music video. As a result of all this activity, calls with intelligence on gun crime were boosted by 86% and hundreds of thousands of young people were engaged with the campaign. Overall, there has been a sea-change in community attitudes, helping reduce gun crime in London by 15% since the campaign began
http://www.stoptheguns.org/
2007 IPA Effectiveness Award Winners
Cadbury 'Gorilla' 2008 Cannes Lion Grand Prix Winner
And A Glass and a Half Productions is BACK with their 90 sec trailers aired again on September 5th 2008! Pure Brilliance!
Check out the website too!
http://www.aglassandahalffullproductions.com/
The concerns of a nervous client are all absolutely valid. There is no reason for a gorilla to play the drums. The ad tells you nothing about Dairy Milk. Yet, ultimately, it doesn't matter. "Gorilla" is one of those once-in-a-blue-moon pieces that, despite all rational evidence to the contrary, is set to return the tracking results that most planners could only dream of.
By the end of October, value sales of Dairy Milk had already shot up 7 per cent. Weekly sales were up 9 per cent year on year during the period "gorilla" was on air, and the ad has already received the highest recognition scores ever recorded by Hall & Partners.
So much of this ad's success lies in its smart execution. No massive production budget. No multi-location shoot. Instead, some delicate touches from Fallon helped along by some smart placement from Starcom Media and intuitive PR from Sputnik.
Posing as a real film production company, A Glass and a Half Full Productions featured a pre-ad teaser campaign in TV listings that resembled a film. The Glass and a Half Full Productions website ensured a long-term dialogue with fans was sustained. Meanwhile, 90-second slots during the Big Brother Final and Rugby World Cup matches gave the ad authority.
TV showed it could still flex its muscles. The ad captured the nation's imagination and a surge of interest followed. All of which was manna to a company that had been having a pretty dismal time of it.
For until now, Cadbury had been at the centre of a number of media firestorms. In June 2006, a series of salmonella scares had resulted in more than one million bars of chocolate (including Dairy Milk) being removed from shelves.
Last February, its £10 million launch of the US chewing-gum Trident had been mired in controversy after an ad by JWT featuring an Afro-Caribbean poet was deemed racially offensive and rapped by the Advertising Standards Authority. Then, in June this year, news that Cadbury Schweppes was to announce a £300 million cost-cutting exercise was another tough headline for the company.
Suddenly, barely three months later, and through "gorilla", Cadbury was generating positive headlines again. Cuts from across the nationals, trade press, lads' mags and radio praised and discussed the whys and wherefores of the gorilla and it became a talisman for England's Rugby World Cup campaign with some cultural critics even comparing it to Dadaism - a counter-cultural piece of work going against the form of its period.
So it's not a campaign in the traditional sense. But if one piece of creative work is so spectacular that it can breathe new life into television, creating its own multimedia campaign on the fly, then Fallon and Cadbury deserve even more credit. Advertising has broken through and brought Cadbury back into the national psyche. It's different, it's exciting, it's fun, it worked. Sod the traditionalists. This is what 21st-century advertising should aspire to.
Check out the website too!
http://www.aglassandahalffullproductions.com/
The concerns of a nervous client are all absolutely valid. There is no reason for a gorilla to play the drums. The ad tells you nothing about Dairy Milk. Yet, ultimately, it doesn't matter. "Gorilla" is one of those once-in-a-blue-moon pieces that, despite all rational evidence to the contrary, is set to return the tracking results that most planners could only dream of.
By the end of October, value sales of Dairy Milk had already shot up 7 per cent. Weekly sales were up 9 per cent year on year during the period "gorilla" was on air, and the ad has already received the highest recognition scores ever recorded by Hall & Partners.
So much of this ad's success lies in its smart execution. No massive production budget. No multi-location shoot. Instead, some delicate touches from Fallon helped along by some smart placement from Starcom Media and intuitive PR from Sputnik.
Posing as a real film production company, A Glass and a Half Full Productions featured a pre-ad teaser campaign in TV listings that resembled a film. The Glass and a Half Full Productions website ensured a long-term dialogue with fans was sustained. Meanwhile, 90-second slots during the Big Brother Final and Rugby World Cup matches gave the ad authority.
TV showed it could still flex its muscles. The ad captured the nation's imagination and a surge of interest followed. All of which was manna to a company that had been having a pretty dismal time of it.
For until now, Cadbury had been at the centre of a number of media firestorms. In June 2006, a series of salmonella scares had resulted in more than one million bars of chocolate (including Dairy Milk) being removed from shelves.
Last February, its £10 million launch of the US chewing-gum Trident had been mired in controversy after an ad by JWT featuring an Afro-Caribbean poet was deemed racially offensive and rapped by the Advertising Standards Authority. Then, in June this year, news that Cadbury Schweppes was to announce a £300 million cost-cutting exercise was another tough headline for the company.
Suddenly, barely three months later, and through "gorilla", Cadbury was generating positive headlines again. Cuts from across the nationals, trade press, lads' mags and radio praised and discussed the whys and wherefores of the gorilla and it became a talisman for England's Rugby World Cup campaign with some cultural critics even comparing it to Dadaism - a counter-cultural piece of work going against the form of its period.
So it's not a campaign in the traditional sense. But if one piece of creative work is so spectacular that it can breathe new life into television, creating its own multimedia campaign on the fly, then Fallon and Cadbury deserve even more credit. Advertising has broken through and brought Cadbury back into the national psyche. It's different, it's exciting, it's fun, it worked. Sod the traditionalists. This is what 21st-century advertising should aspire to.
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